ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Pengarna rullar allt snabbare inom fotbollen och från Southampton säljs de båda tonåringarna Theo Walcott och Gareth Bale för £5 miljoner styck. Båda de händelserna följdes av ett kursfall för Southamptons aktie vilket skulle kunna tolkas som att marknaden inte tyckte det var goda nyheter. Detta leder oss till vår problemformulering:Hur påverkas börsnoterade fotbollsklubbars aktiekurser vid spelarövergångar?Syftet med uppsatsen är att undersöka om det finns en avvikande avkastning i samband med en spelarövergång. Vi undersöker även om det är någon skillnad mellan spelarköp och spelarförsäljningar.

The main objective of this essay is to examine how the identities of young people are influenced by their choice of an individual sport or a team sport.The following questions are the focus of the essay:? How does the sport influence the creation of an identity for active young people?? How will the choice of an individual sport or a team sport affect the development of an identity in young people who practises sport?To achieve the objective of this essay I have used a qualitative research approach. The empirical material has been collected with help of eight semi-structured interviews. Four of them were held with young people who practised swimming and the other four with young people who played soccer. The essay is structured from Derek Layders model regarding how to understand the social reality.